‘Women’s World Cup jackpot’ Australia’s way to go…
2002 Korea summoned as a teacher on the other hand
The British Guardian introduces the situation in Korea right after the World Cup…
Mentioned about the K-League’s popularity
Women’s World Cup
Korea was recalled in 2002, when Australia, the host country
that succeeded in the 2023 FIFA Women’s World Cup box office, wrote a legend in the semifinals as a train that should not be stepped on. 온라인카지노
It was mentioned as a regrettable precedent for not using the ‘World Cup legacy’ as a raw material for football development.
On the 25th (local time), the British Guardian looked back on the situation in Korea 21 years ago by posting an article titled ‘Korea’s case serves as a warning
when Australia considers the legacy of the World Cup’ written by football columnist John Duarden.
The Guardian said, “There was a wave of national enthusiasm.
The disappointment of losing to the European team was temporarily overwhelmed by pride and optimism for a new era.
“Politicians wore scarves in the stadiums, newspapers were flooded with football reports,” he said.
“It’s not just Australia.
Korea was in the same situation during the 2002 Men’s World Cup,” he wrote.
“It felt like the World Cup hero narrative had never existed, just a year after ‘Taegeuk Warriors’ lost 0-1 to Germany in the semifinals,” he wrote.
World Cup excitement did not last very long.”
Korean football
It is argued that the entire nation was immersed in the enthusiasm of the World Cup semifinal myth,
but the interest at this time did not immediately change the structural aspects of Korean football,
such as the popularity of the K-League and football administration.
The newspaper, which pointed out that the total number of spectators for the opening round of professional football,
which opened immediately after the World Cup, was 123,000,
eventually evaluated that interest in the K-League was only ‘sparkling heat’ throughout the season.
K-League Clubs
“In 2002, captain Hong Myung-bo advised the K-League clubs not to simply get drunk on the current financial gains and look to the future, but they were ignored.
Considering the ‘top-down’ governance structure of Korean clubs, this was not surprising.”
In addition, it was pointed out that the stadiums built for the World Cup were built in a larger scale than the demand for K-League spectators, most of them were located in areas away from the city center, so they did not create synergy effects.
It is possible that negotiations on the long-term broadcasting rights for the game had been made,
but because of that failure, baseball soon regained its top position in broadcasting and coverage.
The Guardian
However, the Guardian acknowledged that the ‘cultural power’ Korea gained through the World Cup was great.
The Guardian said, “In May 2002, Korea still had a strong image as a divided country internationally.”
It helped,” he explained.
He added, “It was difficult to bring about lasting change in ‘Korean football’ itself, but the 2002 World Cup showed the ‘power of football’ that changed the entire country.”
Duerden, a British-born columnist, has been interested in Asian soccer, including Korea, and has written articles for various media outlets, including The Guardian.
He is considered to be a ‘Jihanpa’ foreign journalist, such as having lived in Korea.
Like Korea, Australia, the host country, also finished in 4th place, the best ever for this Women’s World Cup.
Along with the propaganda, the competition was a big hit in Australia.
England’s World Cup
England’s World Cup semi-final draws an average of over 7 million viewers across Australia, the most since 2001.
According to Oztam, a local audience rating research company, the number of real-time viewers of this game increased to 11.15 million, and the scene was also successful.
All seats were sold out in all three matches Australia played at Stadium Australia.
The opening game against Ireland, the round of 16 against Denmark, the semi-final against England all attracted 75,784 people, the maximum number of spectators.
Australia’s Prime Minister Anthony Albanage, who enjoyed the ‘World Cup special’, announced in a statement on the 19th that he would invest 200 million Australian dollars (about 172 billion won) in building a nationwide women’s sports infrastructure.