Most recently, FanDual, one of Ontario’s first operators to enter the competitive online gaming market, shared some of its marketing plans for the state. In a recent statement, major sports books said they plan to base all marketing in the state on responsible gambling. 릴게임 This is a whole new approach to advertising, which is very rare among gambling companies.
FanDual made its market debut on the first day of its opening on April 4, 2022, and Barclays Equity Research Sportsbook took 20% share of all app downloads in its first 10 days. The company was only overtaken by ScoreBet and Bet365 because it all recorded 24% downloads. However, the two companies had advantages because they previously operated in the local gray market.
Fan Duel Canada general manager Dale Hooper recently said the Ontarians would not have known that single event bets were not legal or that they were playing in the grey market before April this year. He said the company considers gambling a very serious topic. So the sports book plans to prioritize the safety of athletes and the sustainability of the market.
The executive said the betting firm decided to approach the market with a completely different strategy. For the first five days, he aired responsible game advertisements on TV, and explained that the sports book plans to conduct an extensive investigation into responsible gambling in the province, and that it will continue to be one of the top priorities.
In addition, Mr. Hooper shared that the company had a tremendous start in its Ontario business. He explained that local residents were ready and excited to try a new brand and that’s what the company values. It also added that Ontario people quite like the NBA and that prop bets on basketball have become very popular among bets.
The president also mentioned that MLB, NBA, and NHL are among the most popular choices in the company’s sports books. However, fans are also very interested in global sports such as tennis and soccer. Vetters also left positive feedback on the app because it can withdraw cash within two hours.
Shortly after the Ontario market opened, FanDuel announced a partnership with Maple Leaf Sports & Entertainment. MLSE is the owner of several local sports teams, and this contract will provide sportsbooks with exclusive marketing opportunities and become their official partner. However, there is no information yet on the FanDuel betting kiosk at MLSE Stadium.
This isn’t all. The major betting company has entered into a partnership with TSN Sports Network. With the deal, Sports Network is considering adding betting options for individual sports games and events. Sportsbook will also provide broadcasters with sports odds and original content on its TV channels and digital assets.