Recently, the Alcohol and Gaming Commission, which regulates online gambling in Ontario, proposed banning sports stars from iGaming ads. 파친코 In the proposal, regulators also proposed banning the use of cartoon characters, symbols, role models, social media influencers, celebrities or celebrities who tend to be attracted to young audiences.
In April 2022, Ontario became the first Canadian state to open its online gambling market for private operators. In the first 12 months, the sector attracted tremendous attention, securing more than C$35 billion in funding. And with great interest in the market, the area was flooded with gambling advertising, which caused concerns among parents and experts.
AGCO on Thursday proposed banning the use of former and current professional athletes and other popular entertainers in statewide iGaming ads. The state already bans the same kind of advertisement using people who usually appeal to minors. With the proposed changes, regulators will further minimize the potential damage to children and young people.
AGCO said it monitors and identifies possible risks through the media and, if necessary, updates the registrar’s standards to mitigate risks. The regulator has now identified an advertising and marketing approach that strongly appeals to individuals under the legal gaming age through celebrities or athletes. It said concerns remain high about the potential impact on the underage population.
It also said the Ontario iGaming watchdog would hear opinions on the proposal by May 8, 2023. Once the changes are formalized, regulators have explained that it will take three months after the final standards are published on the official website. This will give operators and operators time to change their marketing strategies accordingly.
Ontario reported earnings of over C$35 billion from handling online bets during its first year of operation. The amount generated revenue of about C$1.4 billion, attracting the state to the top five iGaming jurisdictions in North America. Meanwhile, active players spent about 70 Canadian dollars a month on online gambling.
Finally, regulators suggest banning athletes and celebrities in online gambling advertising and related marketing as it appeals to children and teenagers in the province, explaining that the key goal since its launch is to create a safe, competitive and well-regulated online gaming space for local betters.
Meanwhile, a panel from the Canadian Game Association in Toronto reported that public anger over iGaming and .net advertisements is decreasing in the province. thinkTV said it screened 347 gambling ads in 2022, about 1% of thinkTV’s total workload of about 33,000 ads