Most recently, the Ontario Lottery and gaming company launched another campaign to promote lottery offerings to young Ontario demographers. The new plan, titled Find Your Possible, aims to focus on financial freedom by promoting Lotto 6/49, an iconic lottery game recently revamped to attract new audiences. 릴게임사이트
OLG is the only regulated Ontario organization in the state to offer legal online and retail lottery products. The Crown Company takes great pride in promoting and providing services in a fun yet responsible way. OLG’s recent campaign is one of many that focuses on the positives of playing the lottery by giving it back to Ontario as well.
Find Your Possibility features a video of a young couple star looking at the night sky that symbolizes economic freedom rather than obsessing over material products. Instead of chasing the young population who values economic freedom and the physical, the goal is to resonate with lottery brands that tend to enjoy such colorful scenery and scenery.
It’s always been a strategy to explore the joys of Lotto 6/49 but now the focus is shifting to one of the possibilities and freedoms, said Yvonne Leung, head of marketing communications at Crown Agency. She said Crown ran well with the Cloud 649 initiative but decided to step down to modernize the brand for fatigue and its 40th anniversary.
OLG released a new and improved version of Lotto 6/49 in mid-September 2022 and introduced new rules and payments to participants. The game now offers participants the opportunity to win two multi-million dollar prizes per ticket: a classic jackpot and a new gold ball jackpot. The cost per ticket kept the typical CA$3.
Leung said the Crown expects a new wave of jackpot chasers but also intends to better connect with a core group of dedicated regular players. She shared that the strategic focus is to increase the frequency of play among loyalists instead of creating net new players. She also mentioned that the new game is modernized and that it should also have new young players.
In September, OLG put more effort into protecting lottery and gambling players. This was done by introducing an improved and rebranded version of the My Play Break program. It now offers more flexibility for customers who intend to take a short or long break from gambling and is available online, at retail stores, and at charity game centers.
The new version was released with several features, such as a defined playback period of three months, six months, one year, two years, three years, four years, and five years. There will also be the possibility of an optional check-in call from the Responsible Gambling Commission Specialist, which will provide more timely, effective and relevant referrals to treatment and support services.