This week, leading performance marketing and analytics platform provider Intelligence announced a lucrative partnership with Mohegan Gaming & Entertainment. 릴게임 The latter’s online brand PlayFallsView will now be powered by Intelligence, which will allow digital platforms to leverage providers’ platforms to carry out all alliances and paid media activities, etc.
Play Fallsview is the new online brand of Mohegan Gaming & Entertainment, and operates through Mohegan Digital Canada. The new online app is introducing the company’s widely popular Fallsview casino resort to the digital world. The platform has also been approved by the Ontario Alcohol and Gaming Commission to become a regulated operator in the new local iGaming market.
The agreement will allow IntelTix to integrate its data-driven product line and innovative platforms into Ontario licensees. This allows IntelTix to manage all affiliate and paid media activities, including real-time media campaign monitoring and player tracking. This agreement is the company’s first phase 1 collaboration in the Ontario regulatory market.
In addition, the new partnership allows PlayFallsView’s alliance partners to access real-time data and analytics as well as flexible pixel tracking. This allows partners to effectively manage their own campaigns and easily monitor their effectiveness, which can contribute to a much larger deal for the parties.
Alan Petrilly, vice president of sales and growth, said on behalf of IntelTix that he was honored to be selected by Mohegan Digital Canada for more fans’ participation in the online casino brand. He said the local market would be a huge market and that the deal with MDC strengthens the supplier’s position as a leading acquisition and holding partner for operators.
Richard Roberts, president of Mohegan Digital, said the company believes Play Falls View is positioning itself as a leading iGaming brand in Ontario’s segment. He said efficient customer acquisition is key in these competitive markets, and IntelTix is a proven name for maximizing player participation through technology and services.
Mohegan Gaming & Entertainment announced that its new Play Fallsview iGaming brand received permission from the Ontario Alcohol and Gaming Commission in May 2022. This product is currently available online in the state and can be downloaded from your phone. At the time, Roberts argued that the app was a reflection of the casino brand and its digital expansion.
And to bring the retail casino brand online, MG&E has selected the renowned Cambi Group as its platform provider for the initiative. Then in September 2022, the two signed another contract. This allows Cambi to offer MGE’s Fallsview Casino Resort in Niagara Falls, Ontario, and its first-in-class sports betting platform for Casino Niagara.