South Korea’s new Mohegan Inspire Entertainment Resort will focus on attracting locals for entertainment events at the Inspire Arena (pictured) during the first phase of the soft opening. Chen Si, president of Inspire, told GGRAsia, “The resort, which started today (Thursday) as a non-game facility, expects to attract Chinese and Japanese to the K-pop awards and other gatherings, as it awaits permission to operate a foreigner-only casino on site.”
According to previous statements from management, the gaming facility may open by the Lunar New Year in the first quarter of next year.
Until then, “our building has a lot of non-casino amenities for profit,” Mr. Si said.
“Hotel towers, convention halls, and arenas are the cornerstones of the first stage. The resort mainly targets Koreans,” he added.
Inspire Real Estate is the first entry by the Mohegan Tribal Gaming Authority in Asia, which is traded as Mohegan Gaming. The property’s chairman said that under the terms of the promotion, “Page 1a,” capital expenditures of around W2.2 trillion (now $1.55 billion) were incurred, and this amount was fully deployed.
Xi said that Chinese and Japanese customers are especially “already showing interest in the venue” on Saturday, Dec. 2, 2023 (MMA), a K-pop event that is expected to attract 12,000 attendees. He explained, “We promote the event using social media from Korea, China, and Japan online, including “37,000 followers on our Instagram account.”
Xi said the strategy to attract customers to non-gaming events is to “pay professional marketers and use our non-gaming amenities to induce foreign stays and participation.”