This week, SportsGrid announced its debut in Canada within the first few months of 2023. Leading Sports Betting Platform Services plans to launch FAST channels in Canada to provide millions of Canadian viewers access to real-time data on sports bets and exclusive live original programming.
The company is a prominent multimedia technology platform that provides innovative digital solutions for sports content, gaming, and mobile technologies. Some of the brands include Sports Grid Streaming Video Network, Sports Grid Radio, Sports Grid , DailyRoto and Sports Grid Studios. 릴게임 In 2020, the company also launched a video content management and distribution initiative.
SportsGrid announced on Wednesday, December 21, 2022 that it will debut a channel for Canadian viewers. It will provide viewers with access to sports betting data and exclusive live original programs. It will be broadcast live across the country in mid-February 2023 and will be available to residents on connected TVs and devices.
With the launch of a new program service in Great White North, the company will leverage coverage from major universities and professional sports to build strategic content partnerships. This will be done in collaboration with local sports leagues, conferences and teams across the country. Soon, viewers will be able to access the streaming network using a connected or smart TV.
Jason Sukhraj, GM of Syndication, said in the news that the company’s Canadian launch is a big day for the company, which will help expand the company’s streaming ecosystem and sports betting area. According to him, the channel will provide a daily sports betting range for Canadian sports with expert commentary and real-time data visualization.
In a press release, Sukhraj also noted that Canada is an important jurisdiction for multimedia technology platform companies, as a growing number of sports betting viewers are shifting to streaming. And according to his opinion, this change in trend offers a tremendous opportunity for advertisers to connect with the adult population between the ages of 18 and 34.
Meanwhile, Canada, especially Ontario, has made great strides in developing the local sports betting industry. In April 2022, the province opened an open online market for private operators. The segment generated C$267 million in gaming revenue from its second-quarter operations with a total betting handle of C$6.04 billion and 628,000 active user accounts.
The state’s iGaming framework, overseen by Ontario’s Alcohol and Gaming Commission, continues to expand every month. In December, regulators authorized more online betting operators to join the legitimate market. Some of these include third-party brands such as Ligtip Limited, Ellipse Entertainment Limited and Delta iGaming Inc.