Following the global success of Korean survival shows like “Physical: 100,” “Siren: Survive the Island,” and “The Devil’s Plan,” Netflix introduced its latest entry into the genre, “The Influencer,” Tuesday. This new show expands the survival reality format by focusing on influencers, who have gained fame through social media and leverage their online presence to promote lifestyles and products.
In the seven-episode survival show, 77 Korean influencers, with a combined following of 120 million across platforms like YouTube, TikTok, Instagram, and AfreecaTV, compete to earn the title of “top influencer.”
Producer Lee Jae-seok said during a press conference at Community House Masil in central Seoul that this is Korea’s first survival show featuring 커뮤니티 influencers who enjoy immense popularity and fandom akin to TV personalities and entertainers. He promised that the show would offer viewers a form of entertainment they probably did not anticipate.
“The Korean influencer market is worth 400 billion won and is growing rapidly every year,” Lee said. “Korean influencers are highly specialized in various fields and we thought it would be interesting to bring them all together. It will be a show like no other, with influencers as the main characters.”