From the 15th-century Hangeul manuscript “Hunminjeongeum Haeryebon” to Shin Yun-bok’s iconic “Portrait of a Beauty,” celebrated Korean treasures from the Kansong Art Museum’s collection have been given a new lease on life as immersive media art.
At the exhibition “When the Clouds Clear, the Moon Shines, the Wind Blows, and the Stars Shine,” running through April 30, 2025, at Dongdaemun Design Plaza, 99 historic masterpieces, including state-designated national treasures, have become the stars of eye-catching digital showmanship for the first time in the museum’s history.
“In Korea and around the world, an overwhelming number of immersive media art shows focus on Western intellectual property, like the works of Van Gogh and Gauguin. Yet, Korea also boasts a wealth of cultural treasures and technological capabilities,” 스포츠 museum director Chun In-keon said. “This project partially stemmed from the question, ‘Why aren’t we creating something that reflects our own cultural assets?’”
Brought to life by teams of commercial directors, musicians, media artists and perfumers, the show spans eight expansive rooms equipped with wall-filling screens, motion graphics and lidar technology to put an interactive twist on the country’s heritage.